Unkempt is technically a way to describe messy hair, but in it’s more general form it can classify anything as untidy. Or as we’ve come to understand it “not well maintained”.

We were formed with a singular goal in mind; to make guys better.

When we say better we don’t mean the same thing modern media tells us. That somehow we have to conform to some metrosexual idealistic version of manhood.


Instead we’re talking about pursuing a life where our testosterone is celebrated and our chest hair is glorified. A simple and respectable way of being that any sensible girl will latch onto and never want to let go.

We’re going to give you everything you need to make the best use of your time, money, and youth…even if you are on the old side.

In the end you’ll be a well-kempt gentleman capable of getting the girl, wrestling a bear, making millions and looking good while you do it.